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Is the Promised Land Really a User Generated Content System?
I think when we looke, the really bright spot for us was the user generated content. We were like, this is going to take a long time to make it click. Eventually, if we can take these var creators, if we can scale their creations, if we can get them monetizing a user base that's at a mobile scale, they will be happy. We will be happy. This will be and like, a really strong business with great network effacts, very scalable. Like, we're just not heading on along that path.