Harnessing TikTok for Beauty Marketing

This chapter explores the transformative role of TikTok Shops in promoting beauty products, analyzing the shift in marketing strategies from traditional methods to leveraging influencer-driven content. It highlights the significant growth in product visibility and engagement, emphasizing the importance of adapting to a younger demographic attracted by TikTok's platform. The discussion also covers the impact of live streaming and creator relationships on driving profitability and market presence.