
5. How does a global agency stay agile?
Future Proof
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What Can We Learn From Your Experience in the Gaming Industry?
In gaming, releasing a game is just a beginning. The whole journey starts connecting with customers or players when you release the game. I think advertising can learn a lot from that too. It's not about get the product out and it's finished. It's always about improving, evolving your product. And i think that culture of experimentation, the culture of really doing smart and good trial on the era initiatives before you scale business will be key for success.
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