As an undergrad, he studied religion at Stanford. He wanted to be a social scientist but couldn't find one in his area of study. When he was asked if he'd like to work as an RA, the professor said yes. "I still remember that day where he started to pound his desk and he said, I have it, your"
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
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