If you sell something for, let's say a thousand bucks and you sell 10 customers a month, right? You're doing 10 grand a month. But the crazy thing is that that extra $2,000 was all profit. See, double your price and you get the same number of customers is bigger than doubling the lifetime value. I think in a nutshell, you're selling life rafts, not opportunity. Position your product as a life raft. If you sell life rafts on the Titanic, you're going to make a killing. You sell security now. You sell, don't lose what you've got. Even restaurants could do this. Sell money. Always. So if you
Concerns about the economy are on the rise as the U.S. hit the debt limit last Thursday. If the “extraordinary measures” taken by the Treasury Department aren’t enough, it could create a financial nightmare for many Americans – including small business owners. How can you prepare your small business for the looming economic downturn?
In today’s episode, Donald Miller talks with Alex Hormozi, founder of Acquisition.com and author of best-selling book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. Alex shares key tactics for preparing yourself and your business to withstand the financial pressure coming your way. Listen in to learn how managing expectations, adjusting personal finances, and increasing output will help your small business weather the economic storm on the horizon.
Follow Alex on Instagram at Instagram.com/Hormozi.
--
PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com
SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast
GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com
FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple