#108: Alex Hormozi—Surviving the Looming Economic Storm
Why That Worked – Presented by StoryBrand.ai
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The Real Profit of a Consumer Business to $3,900
If you sell something for, let's say a thousand bucks and you sell 10 customers a month, right? You're doing 10 grand a month. But the crazy thing is that that extra $2,000 was all profit. See, double your price and you get the same number of customers is bigger than doubling the lifetime value. I think in a nutshell, you're selling life rafts, not opportunity. Position your product as a life raft. If you sell life rafts on the Titanic, you're going to make a killing. You sell security now. You sell, don't lose what you've got. Even restaurants could do this. Sell money. Always. So if you
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