Don't Fail to Do the Right Thing

Ike: Business is not about doing everything right. It's about making the right play at every level. I've seen so many people fail for completely avoidable, stupid reasons that everybody but them saw coming. Mili: If you haven't heard the ant that, like starting a start up, you should probably talk to your customers. Ike: A lot of reason why people do the wrong things isn't because they know those things are there to be messed up on or excelled at - it's because sometimes, i don't even know.