Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
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How to Build a Brand Strategy
Having a brand personality is important because it contributes to establishing a brand identity, making it easier for buyers to recognize and remember the brand. A clear brand personality humanizes a brand and helps it to also stay consistent across all channels. The personality traits also help shape how people feel about the brand and whether they want to actually engage with it or not. It's an essential part of building an overall brand strategy.
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