We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#233 Exploring Almost Perfect Preparation to Overcome the Imposter Syndrome

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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How Do You Create Beyond Your Job?

Ramsey: How did ServiceNow make sure that everything they're creating is sable by a human being? Ramsey: I think first and foremost, what made our content much more usable for everybody is that we actually had a technical team of experienced sales engineers. Ramsey: There are three things that I would recommend you do to sort of make your message a little more accessible for a non-native English speaking audience. He says try to avoid any of these sports-themed analogies or anything related to American football.

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