How to Leverage Data to Make Creative Decisions for Your Company

We have a couple qualitative metrics from just general survey feedback. So we start to use that to adjust how we run promotions next year. We're listening to customer service scores, customer service feedback. What are people saying? Last year we ran a promotion. It's kind of like our last big weekend of sales. And it was a huge hit. But since this is a few weeks before that happens, I'm not going to tell you that one.