2min chapter

Dear HBR: cover image

First-time Bosses

Dear HBR:

CHAPTER

The Trade-Off Between Warmth and Competence

Women struggle to achieve both warmth and competence. In the eyes of others, it's hard to be viewed as both warm and competent. People view men as more competent at large if they do one nice thing. If a woman leads with competence, she's viewed as cold and calculating.

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