Navigating Martech Gaps and DXP Solutions

This chapter explores the process of conducting a Martech gap analysis to identify deficiencies in current marketing technologies, emphasizing the benefits of both monolithic systems and composable architectures. It discusses the importance of total cost of ownership in evaluating digital experience platforms while considering the flexibility offered by open-source solutions. The conversation highlights the transition from traditional content management systems to more adaptable composable frameworks, aimed at enhancing digital customer experiences.