2min chapter

The Pathless Path with Paul Millerd cover image

#123 McKinsey Partner to Indie Freelancer - Adam Braff on writing online, the gig economy, consulting skills, consulting

The Pathless Path with Paul Millerd

CHAPTER

Influencing Senior Executives

It's often helpful to start at their level. A lot of times what executives want is objective, descriptive data about their business. They call like a business intelligence dashboard where they see one version of the truth and a 360 degree view of their customer. So in some sense, influencing senior executives is just providing basic facts that they haven't had before.

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