Introduction

This week's guest: Emad Hasan Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.   You can find Emad on Twitter @emadtastic and LinkedIn Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/   News Roundup: Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/ The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html Interview with Emad (13:20): Journey from aerospace to AI Whiteboard? (14:20) How are business leaders approaching AI for their businesses? (18:48) Media buying and creative may be getting automated away (21:50) Is transparency with AI models important or is performance what matters? (25:00) Prediction for a new search ad model (28:32) Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44) The role of marketing co-pilots (32:14) Emad’s top 3 AI trends that get him excited? (37:02) What AI resources and tools is Emad using? (42:28)