The Man Behind The Best Selling Truck In 50 Years | Ford CEO Jim Farley
The Fully Charged Podcast
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The Challenges of Tesla's Heavy Discounting
The next big test for Tesla will be their heavy discounting to stimulate demand. Henry Ford found out with the Model T that you commoditize your product when you're telling people, Hey, you know, the price is what really matters. So I think we're basically where we were with Model T in the in the late teens when Henry has cut the price from eight, 10 to about $500. But he's commoditized to Model T refused to put colors into it, probably simplify and simplify it.
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