208: Louis Nicholls — Growing Your Newsletter
The Bootstrapped Founder
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How to Overcome the Problem of Asking People to Do Something for You
"I don't want to commercialize it at this very moment where they've just read something that might inspire them to do whatever they want to do in their business," he says. "It's kind of bizarre. I have no problem asking for sponsors. They pay me money to be in there, but I have a hard time asking the individual reader to give me some of their credibility towards their audience."
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