The Foundr Podcast with Nathan Chan cover image

438: How Nick Mowbray Built ZURU into a Multibillion-Dollar Toy Company

The Foundr Podcast with Nathan Chan

CHAPTER

How to Pick Trends and Get on Them Fast

I'm one selling toy in America or sorry, last year, finished number two and number three. It just got put by Hot Wheels at the end of the year,. which has been perennial and number one for, you know, volume of dollars. We were first to pick the fidget trends. So we signed fidget cube off Kickstarter, which kicked off the biggest trend maybe in toy history. And so I think we have an approach around sort of fast fail and fire bullets before we fire cannonball.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner