3min chapter

Modern Wisdom cover image

#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

Modern Wisdom

CHAPTER

How to Create a Peak Moment

There's a restaurant called Tiki Tatsuya out here in Austin, and it's a sort of Tiki Hawaiian themed thing. Every hour, every 30 minutes, all of the lights shut off. And this huge show occurs where light projection runs across the ceiling. Richard Schotten: The peak end rule suggests the tactic of doing one thing accidentally rather than lots of things well.

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