4min chapter

SERP's Up SEO Podcast cover image

SERP’s Up | The best of 50 podcast episodes

SERP's Up SEO Podcast

CHAPTER

The Future of SEO

The marketing scientist of Maz talks about what he's looking forward to in SEO. Dr. Pete: "It's not all just about vanity keywords and head keywords" He says Google needs to be able to understand topics on a broader topical level. And so, you know, if we're still looking at these head terms like I want to rank for our best laptops or what have you, we're missing a ton.

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