3min chapter

Marketing Against The Grain cover image

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)

Marketing Against The Grain

CHAPTER

The Impact of Brian Chesky on Airbnb

Airbnb founder Brian Chesky is a designer by heart. He wanted to elevate design on a par with product managers, he says. The company also merged product management with product marketing and brought it much more into the full along with marketing. We'll talk about some of the principles that Airbnb have within those buckets and debate if we think they're good principles or not.

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