This chapter delves into the emerging content market for training AI, focusing on how companies like OpenAI are paying for content and the unique position of Google's AI model Gemini. It discusses Google's advantages in data access, the ethical considerations in AI practices, and the implications of Google's dominance in search results. The chapter raises questions about the future dynamics between well-funded entities like OpenAI and Google in terms of data access and the reliability of search results.

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