
MBA2320 Bonus Episode: You’re going to love My First Million
The $100 MBA Show
Harnessing Competitive Intelligence
This chapter explores unconventional methods of gathering competitive intelligence, drawing from the experiences of an intelligence analyst. The discussion highlights the significance of ongoing data collection, qualitative insights, and strategic surveys to enhance marketing efforts and inform business strategies. Additionally, it emphasizes the need for organized data management to navigate competitive dynamics effectively.
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