The 2% with Eric Partaker cover image

REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

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The 2%? Who Knows It?

Joe Bellapoc is the founder and CEO of Reebok. He started out as a 15-year-old making shoes with spikes in the bottom. By 1904, he had three world records in his shoes. In 1920s, that was his real Bellapoc - supplying athletes for Antwerp Olympic Games.

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