"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."
This reality check from David Horesh hit different.
In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!
Tune in to find out about:
✅ Why understanding construction jargon is make-or-break for tech marketers
✅ The leaky bucket problem killing your sales funnel
✅ How AI agents can replace entire marketing teams
✅ Why construction professionals want memes with their morning coffee
David spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.
Listen now on Spotify and discover what most construction tech founders get wrong about marketing.
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Chapters
00:00 Intro
01:52 Introduction to David Horesh and His Journey
04:50 Understanding Go-To-Market Strategies
07:52 The Importance of Knowing Your Customer
10:52 Defining Go-To-Market Team Structures
13:50 Navigating Change in the Construction Industry
16:54 Building Relationships and Network Effects
19:43 The Role of ROI in Marketing Strategies
22:54 Marketing Channels in Construction
26:00 Leveraging Digital Marketing in Construction
28:42 Creating Engaging Content for the Industry
38:22 Building Relationships in Marketing
40:37 From Traffic to Sales: The Conversion Process
43:27 The Importance of Awareness and Trust
48:52 Understanding the Marketing Funnel
55:58 Recruiting the Right Marketing Talent
01:01:51 Leveraging AI in Marketing
01:04:51 Measuring Marketing Success
