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Podcast format and optimizing for profitability and growth
A discussion on the common format of podcasts and the concept of contribution margin versus growth for profitability and growth.
My last episode with Jones Road Beauty CMO & CRO Cody Plofker is the most popular episode in my podcast's history. Which meant it was time to bring him back.
This is a wide-ranging episode in which Cody and I talk about how to think about Contribution Margin as a dollar amount (instead of just efficiency metrics like MER or aMER), how to forecast a DTC brand effectively, and how to use the concept of a "unique mechanism" in your DTC ad messaging.
EPISODE HIGHLIGHTS
EPISODE SPONSOR
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AFP EPISODES REFERENCED IN THIS EPISODE
OTHER RESOURCES REFERENCED
FOLLOW UP WITH CODY
FOLLOW UP WITH ANDREW
EPISODE MUSIC
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Listen to the best highlights from the podcasts you love and dive into the full episode