Is Day Parting on Ads a Good Idea?

The purpose of the research is more to inform that people have different preferences about when they are likely to see an ad. So should I as an advertiser take that wisdom and try and do day parting on my campaigns or is this something the platform should take and do for me? It could go both ways. If platforms are better algorithms to time ads, then advertisers would probably say like, okay, if I'm investing this amount of money, getting these many views, I should be fine.