The Diary Of A CEO with Steven Bartlett cover image

Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!

The Diary Of A CEO with Steven Bartlett

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Aligning Success with Subtle Marketing Strategies

This chapter explores innovative marketing strategies that create a brand association with success through a gold bottle resembling a trophy. It highlights how shadow marketing effectively established a psychological connection between the product and the concept of achievement.

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