How to Manage Reactivity in Your Business

Nate Silver: 90% of where you could be going needs to happen before that inventory is purchased. He says it's actually the products that don't move fast that need the most help in many cases. "I'm allergic to paying to market a product that's going to sell out on its own," he says. 'The more that you shout about how great it is, the less brand equity you build'

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