Are You Building a Story for Your Products?

One challenging topic about product strategy as organizations grow, is “how many product strategies” should we have, based on how many products we have on our portfolio (or “sections of a large product, or business units, or any other organization slice we may have). It is also related to the question “who should we involve” to define the strategy, and how PMs, Heads of Product, VPs, and the different hierarchy levels contribute to the process.

In this episode, I spoke with another strategy enthusiast, Alberto Barcelos from Taxfix, who has a strong view on what sort of contribution and strategies PMs should create.

We discussed:

• How strategy is related to storytelling and shared beliefs
• At what levels we define strategy and how they influence each other
• How do you balance top-down strategy definition with these bottom-up plans
• How do PMs collaborate with stakeholders for their strategy definition

And much more!

You can find Alberto on Linkedin.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)