5min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Build a Successful L1 or L2 Tool

In the early days, it's really convincing people that you have a really strong technical solution. Marketing is going to be focused on showcasing that there are businesses or individuals, depending on who your target audience is and using it. The EEA launch ended up attracting more engineers and developers into the space than maybe would have happened otherwise. And if you ask some of those people why they got into Ether then they wouldn't say 'because I'm an engineer' But after February 28th, this ended up having a huge impact on the market. It generated lots of different news stories and most major publications that spread the word about Ethereum far and wide.

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