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New marketing research you need to know: Live at the IPA

The WARC Podcast

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Evolving Influencer Marketing Strategies

This chapter delves into the growing importance of influencer marketing and the shift towards brands managing these relationships in-house. It highlights the necessity for brands to establish long-term partnerships with creators to enhance agility and responsiveness in a competitive landscape. The discussion underscores the changing dynamics of trust and authenticity between brands and influencers, signaling a new era of collaborative marketing.

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