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3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett

Agency Life

CHAPTER

The Value of Focusing on a Niche and Developing a Point of View

This chapter emphasizes the importance of understanding a specific audience and developing a strong point of view about their problems. It discusses the process of developing a point of view for agencies and the importance of framing and naming the problem. It also explores the fear of niching down and the benefits of attracting the right clients by narrowing the focus.

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