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4min chapter
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Future Proof
AB InBev's Brand Achievements in Kantar Brands E Top 100 Ranking
The chapter highlights AB InBev's success with brands like Budweiser and Corona ranking in the top 10 most valuable global beer brands. It discusses the balance between global consistency and local relevance in building iconic brands that cater to consumer needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode