Future Proof cover image

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev

Future Proof

00:00

AB InBev's Brand Achievements in Kantar Brands E Top 100 Ranking

The chapter highlights AB InBev's success with brands like Budweiser and Corona ranking in the top 10 most valuable global beer brands. It discusses the balance between global consistency and local relevance in building iconic brands that cater to consumer needs.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app