3min chapter

The Science of Scaling cover image

The Funnel and Revenue Math w/ Matt Plank (CRO, Rippling)

The Science of Scaling

CHAPTER

Reporting Structure and Interdependencies in Demand Generation

Exploring the complex reporting structure and interdependencies between the growth engineering team, the CMO, and the SDR function, and how each team's performance can affect the others.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode