The Fame That Got Away
Decoder Ring
00:00
Sex and Celebrity Sell
In a new study, researchers used social stimuli such as sex and celebrity to sell things to monkeys. They found that it works because those social stimuli have automatic priority in our brains. It's the same thing we see in people. Celebrity endorsers are kind of their ora, if you will. Their attentional priorization and value is getting attached to the product.
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