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i really love about the model that i've discovered over time is the patience we attract. In an insurance model where medic care is paying, you have to be a match for each visit. And so now when some one sees me, it's like thay, they're there because they need help,. and they believe i have something that can help them. They want to pay the premium in cash to come see you. Ye ye. So what it does is it gives us that patient that's really motivated towards that transational change which ultimately makes my job more fun and hopefully makes me a better doctor. If we're not creating value, that number is going to go down. If we