The Future of Meat
Azeem Azhar's Exponential View
How to Disrupt a Market
It's quite interesting that you have chosen to get into the higher end. A part of the market stake runs to 25 pounds per kilogram, which i guess in american terms is about 20 dollars per pound. And i'm thinking about other novel products in history right were your entry point be? Clayton christianson has his framework about disruptive innovation. One of his arguments often is that you want to disrupt a market where a producer is willing toseccede to a new entrant because it's not economic for them to compete. What you've decided to do is go at the the kind of premium en write the ribi stake of the business.
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