In episode 743, Rob Walling and Dr. Sherry Walling read the first chapter of their new book, Exit Strategy: The Entrepreneur’s Guide to Selling Your Company Without Regret. They discuss the emotional and psychological challenges of selling a business, and why it’s often harder than founders expect. They offer insights on how to prepare for a sale, protect your mental health, and how to best navigate this major life change that few others understand.

Back the book on Kickstarter

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Topics we cover: 

• (1:49) – Exit Strategy Introduction
• (6:56) – Exits are complicated
• (11:16) – One of the hardest things you’ll ever do
• (15:57) – Your business is your baby 
• (18:35) – Entering the unknown
• (26:49) – Six factors that shape how you feel about an exit
• (31:03) – Making it real

Links from the Show: 

• Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
• Back the book on Kickstarter
• MicroConf Connect Applications Close Today, December 10th
• Rob Walling (@robwalling) | X
• Dr. Sherry Walling (@sherrywalling) | X
• The SaaS Playbook
• Built to Sell by John Warrillow
• Touching Two Worlds by Dr. Sherry Walling
• The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD, Rob Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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