How Brandon Sanderson Is Causing Traditional Publishers to Shake More Than the COVID Pandemic

I think indie authors get really obsessed with paid ads and they are obviously effective but content marketing is still a powerful force. It's also free and you can reach people with that sort of long tail. So I think having a bit of both is a good idea. Also interesting is I mentioned Brandon Sanderson's Kickstarter last week for a leather bound double hardback edition of The Way of Kings in a beautiful box set and actual box. He says, What Brandon is doing is causing traditional publishers to shake more than the COVID pandemic. This is about to make him quite a few million after all the fulfillment.