An Inside Look into Morgan Stanley’s Evolving Brand Strategy
Banking Transformed with Jim Marous
00:00
Building a Stronger Engagement Strategy
The elite brand of morgan stanley stays in place and is kind of blending those two thought processes in the way you readepted the customer. How important is it to day to build a stronger engagement strategy that may include podcast, may include a writen content on the web side? We just partnered with the washington post om to do on this series that they're doing called econ one, o on one,. which is all about like, sharing information around what's happening in the market place. And typically that content is for subscription readers only. But wev with them to bring that before or in front of the pay wall, so that all readers can read that content
Transcript
Play full episode
