Kristin Messerli on understanding the ‘money personalities’ of homebuyers
HousingWire Daily
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Understanding Money Personalities in Home Buying
The chapter explores how emotions and past experiences influence money decisions in home buying, emphasizing the need for acknowledging individuals' feelings for smarter financial choices. It discusses the challenges faced by housing professionals in guiding consumers with diverse money personalities and highlights the importance of empowering consumers with financial education tailored to their unique mindset, behaviors, and planning style.
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