PMs & the Art of Storytelling by Amazon & United Airlines Sr PMs
The Product Podcast
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How to Solve a Problem and Sell the Solution?
I like to frame it up by asking, by framing both the problem and the opportunity. There should be really a well thought out response, supported with data. Here is where you're going to advocate for the issues that your customers are dealing with. After really considering these questions, you'll be better able to jump into solutioning.
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