
Why 3rd Party Validation is 1st step to Trust -- Scott Baradell // Idea Grove
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Importance of Trust in Influencer Marketing
Micro influencers are more powerful than working with one giant influencer. Getting in front of a bigger audience doesn't always mean you're going to have better results as a brand. What really matters is trusted or untrusted, and that's true for customer reviews too.
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