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2min chapter
#484: How to Share Your Brand Story With Those Who Don’t Look Like You
Business of Story
Navigating Brand Relationships in a New Cultural Landscape
This chapter explores the complexities immigrants face when relocating, particularly in establishing brand relationships in new social and political environments. It emphasizes the growing immigrant demographic in Canada and the need for brands to adapt their strategies to effectively connect with and build trust among this increasingly important audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode