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216: Crazy Voices & Visionary Clients: Soho's Maverick Studio with Russell Potter of SODA

Business of Architecture UK Podcast

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Exploring the Diverse Portfolio and Marketing Strategies of soda

In this chapter, the host welcomes Russell Potter, one of the co-founding partners of soda, and they discuss soda's diverse portfolio of work, expertise in marketing and publicity, and ability to target specific sectors. The host expresses excitement to learn more about soda's journey.

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