
How "The Dance" reversed Speight’s Beer's 36% sales decline
On Strategy Showcase
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What's Your Interpretation of the Old Campaign?
i want to drop in some of the old spots into this audio track here, could you explain your interpretation of the old campaign? Where were we witha good on mate tats its an interesting and cof observation. It was always about genuinely, you sticking by your mate and doing what it takes a but doing it in a way where everyone else is excluded. And now when we can contrast that, if you would, with the new version. So there's the there's the evolution. We have the old, good on you, matesa articulation of it again.
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