i predict you'll see a lot of this in the doc mara series. i actually tried to buy the cosmo brand, cosmo dot com, and j p morgan wouldn't sell it to me. And so some other company bought the mouth docom assets when they went out. You know, i don't know about blaming the series a investor who didn't come through. It's a dynamic market. If the company was really strong, they might have had five offers. The challenge is, i think, d to c requires a lot of patience, and the return profile is hard.

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