When you're authentic yourself, right, you exude confidence. And that means having doubts and recognizing objections that your customers might have. Non-course of copywriting basically involves using persuasive language in a way that respects the reader's autonomy,. Their personhood, and their decision-making power.
Do you struggle with how to talk or write about your business? Are you secretly a lil’ afraid of sounding like a “girl boss”, too pushy, or using too much marketing-bro speak? Same.
In this episode, Michelle explores the concept of non-coercive marketing and how to sell and talk about your Sacred Work and business, without being sales-y.
Michelle covers:
- the role of authenticity in the way we sell
- what storytelling and non-coercive copywriting have in common
- how to practice non-coercive copywriting in real-time and how to be persuasive without being manipulative
and more, ofc! 😉
Thoughts? We want to hear what you think! Let us know and connect with host, Michelle Pellizzon-Lipsitz, and team Holisticism and tell us what you think about non-coercive copywriting.
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