The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The S Curves of Change and Innovation

Wendy Smith is the author of both and thinking, a new book about how to use paradoxes in your business. Molina says that embracing paradoxes can make such a difference for businesses. The show notes include ways for you to connect with Wendy and other books she's written. For more free resources, visit brainybusiness.com.

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