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Finding The Balance Between AI and the Human Touch with Ben Albert

The DigitalMarketer Podcast

CHAPTER

AI in Marketing: Balancing Efficiency and Human Connection

The chapter discusses the impact of AI on marketing, emphasizing the need to balance efficiency with human connection. It explores ethical concerns with AI content creation, limitations in technical fields, and the importance of audience understanding. The speakers highlight the value of human testimonials in branding and express the importance of aligning AI tools with audience preferences for a successful marketing strategy.

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