
How to Build a Wildly Profitable Digital Advertising Agency with Lucas Lee-Tyson
Entrepreneurs on Fire
00:00
What Was Unimpressive About Verse's Check and Calls?
Verse is an agency that's working with dozens of different clients. The company could have literally hired two amazing internal medium buyers for a hundred, 20 thousand dollars each. They didn't know how many people actually ended a purchasing our end product because we had a fairly long sale cycle. "They were only concerned with like the cost per lead and the different audiences"
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